United States Microgreens Market Size

USA Microgreens Market Analysis

The United States Microgreens Market size is estimated at USD 1.74 billion in 2024, and is expected to reach USD 2.86 billion by 2029, growing at a CAGR of 10.60% during the forecast period (2024-2029).

• The growing health consciousness among American consumers has led people to consume a diet full of nutrients, leading to the adoption of indoor farming practices. The cultivation of microgreens has become an integral part of indoor farming as consumers prefer to have them in their daily diet due to their nutrient-dense profile. As more consumer insights develop toward fresh-from-farm-to-table, the availability of freshly harvested microgreens across retail outlets is expected to increase in the country.
• Along with this, the increased application also drives the market for microgreens in the country. The tender leafy greens, which are in a pleasing palette of colors, textures, and flavors, have favored its applications in restaurants. Microgreens are gaining popularity as a new culinary ingredient for chefs and are used to enhance salads or as edible garnishes to embellish a wide variety of other dishes.
• Moreover, introducing new technologies in indoor farming practices is also driving the growth of microgreens in the country-the decreased arable land, reduced soil fertility, etc., catering to the improved technologies. With the use of technology like hydroponics and other indoor farming, the production of microgreens is increasing. For instance, according to FAO, lettuce production in the United States accounted for 4.1 million metric tons, which rose to 4.4 million in 2020. The improved technologies cater to this increase in the production of microgreens. Therefore, the rise in health consciousness among the people and the wide application coupled with enhanced technologies are catering to the market's growth in the forecast period.