Market Share of US Industrying Analytics Market
The marketing analytics market in the United States is highly competitive, with several major players vying for market share. Currently, only a few of these players dominate the market. These industry leaders primarily focus on expanding their customer base domestically and abroad.
- September 2023 - Oracle added new artificial intelligence (AI) capabilities in Orcale Fusion cloud customer experience (cx)to help marketers, sellers, and service agents grow revenue and deliver exceptional customer experience. The latest AI capabilities liberate marketers, sellers, and service agents from time-consuming and manual tasks by unlocking relevant content, recommendations, and insights with automation and conversational interfaces.
- March of 2022 - LinkedIn significantly expanded its marketing solutions offering by acquiring Oribi, an Israeli marketing analytics startup. This acquisition will help LinkedIn explore new methods to assist businesses in profiting from its advertising and recruitment capabilities while improving performance across its platform. Oribi's analytics solutions provide businesses with an easier way to track and respond to events by emphasizing the crucial knowledge they need to act upon to benefit from performance trends.
US Marketing Analytics Market Leaders
IBM Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.Com Inc.
SAS Institute Inc.
*Disclaimer: Major Players sorted in no particular order
