Market Trends of United States Landscaping Industry
This section covers the major market trends shaping the US Landscaping Market according to our research experts:
Growing Interest in Gardening Boosting the Landscape Industry
An increase in new and young gardeners has been driving the landscaping industry in the United States for the past two years. According to the Bureau of Labour Statistics, the average spending per household on lawn care and gardening activities rose considerably from USD 144.17 in 2017 to USD 170.77 in 2020 in the United States. Increased gardening activities, driven by the need for self-sufficiency in growing indoor fruits and vegetables amidst rising health consciousness, have called for landscaping needs by the younger generation households.
As per a study by the National Gardening Association in 2020, 35% of US households grow vegetables, fruits, and other food. The number of households engaging in food gardening has grown from 36 million households to 42 million households in the last few years. The highest increase was among millennials and households with children.
Veteran gardeners are also gardening more, and gardeners of all types are participating in more gardening activities. Therefore, the growing inclination of millennials and younger consumers toward gardening maintenance as part of residential outdoor landscaping activities are anticipated to drive the landscaping industry in the United States.
Growing Demand for Lawn Care Services Post COVID-19
The demand for lawn care is increasing, as evidenced by the rising average spending per household for landscaping activities. According to Garden Media's 2021 Garden Trends Report (GTR), 16 million Americans took up gardening, and many more were spending up to two hours more per day gardening during the COVID-19 pandemic. After the pandemic's early stages, outdoor living trends also accelerated dramatically, as homeowners opted to bring the outdoors in and the indoors out with patio and deck renovations, outdoor kitchens, expansive windows, and gardening.
Outdoor residential environments are extremely important to homeowners, who view their yards as serving multiple functions, like a place to observe nature and socialize and a place of beauty and recreation. According to the GTR 2021 report, 82% of American homeowners are more interested in updating their outdoor living spaces than before the pandemic. Software like the Rain Garden app, developed by the Connecticut NEMO (Nonpoint Education for Municipal Officials) program, teaches how to build a garden and has information from 23 states on appropriate plants to include in a garden.
Almost all construction projects need landscaped outdoor areas, whether residential buildings or commercial properties. As the number of construction projects continues to increase, the demand for landscaping and lawn care services also increases. Hence, the constantly growing landscaping industry across the country, coupled with the shift toward outdoor living trends post the COVID-19 pandemic, has created an ever-increasing demand for lawn care services in the country.
