United States Instant Coffee Market Size
| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 859.34 Million |
| Market Size (2030) | USD 942.5 Million |
| CAGR (2025 - 2030) | 1.69% |
| Market Concentration | High |
Major Players*Disclaimer: Major Players sorted in no particular order |
United States Instant Coffee Market Analysis
The United States Instant Coffee Market size is estimated at USD 859.34 million in 2025, and is expected to reach USD 942.5 million by 2030, at a CAGR of 1.69% during the forecast period (2025-2030).
As the world's leading coffee consumer, the U.S. has long woven coffee into its historical and cultural fabric. Today, coffee seamlessly integrates into the fast-paced American lifestyle. Data from the USDA Foreign Agricultural Service highlights that in 2023, Americans consumed over 26.3 million 60-kilogram bags of coffee. A notable trend is the American preference for instant coffee, driven by evolving lifestyles and the need for convenience. Instant coffee caters to the busy individual, providing a swift alternative to brewing a fresh pot. Whether commuting, at the office, or traveling, instant coffee promises a quick caffeine fix without compromising on taste. Consequently, the market has diversified, offering flavored options, specialty blends, and single-serve packets to cater to varied tastes. This diversification reflects the industry's efforts to meet consumer demands for both quality and convenience. Major players are flocking to this burgeoning instant coffee arena. Starbucks Coffee Company, for instance, boasts a lineup that includes VIA Sweetened Iced Coffee, VIA Veranda Blend, and VIA Italian Roast, showcasing a range of options for different preferences and occasions.
In the dynamic instant coffee landscape, strategic marketing, especially via social media and influencers, is pivotal in shaping consumer choices. A case in point: Nescafe's 2023 flagship campaign, “The Right Sachet for the Life You Choose,” spotlighted its blend & brew as the go-to premium choice for today's multifaceted lifestyles. This campaign emphasized the brand's ability to cater to diverse consumer needs, reinforcing its position in the competitive instant coffee market.
United States Instant Coffee Market Trends
Flavored coffee remains popular choice among consumers
Flavored instant coffee appeals to consumers eager to venture beyond the traditional black coffee experience. Many delight in the sweet and unique profiles of flavored instant coffees, with favorites spanning vanilla, caramel, hazelnut, and even seasonal specialties. These flavored options provide a convenient way for consumers to enjoy café-like experiences at home. In the U.S., the surge in flavored coffee's popularity is largely driven by Millennials and the younger Generation Z, both of whom are keen on exploring new variants. These demographics value innovation, variety, and personalization, making them a key target audience for flavored coffee brands. Brands like Nescafé, Folgers, Starbucks, Maxwell House, and Peet's Coffee are among those offering a diverse array of flavored instant coffee options, catering to consumers in search of varied taste experiences and convenience.
Moreover, the premiumization trend in flavored coffee, combined with manufacturers' dedication to crafting authentic flavors, has not only captivated consumers but also led to a notable surge in flavored coffee sales. For instance, in July 2024, Nescafé unveiled its latest offering: a flavored soluble coffee dubbed Nescafé Gold Blend Rich Caramel and Smooth Vanilla. Both variants boast a sugar-free profile and are labeled non-HFSS (non-high in Fat, Salt, and Sugar). These innovations reflect the growing consumer demand for healthier yet indulgent options, aligning with the broader trend of health-conscious indulgence. Seasonal flavors, such as pumpkin spice in the fall and peppermint mocha during the holidays, create excitement and anticipation among consumers. These limited-time offerings not only drive demand but also encourage repeat purchases, as consumers often associate these flavors with festive occasions, nostalgia, and exclusivity. Furthermore, as the allure of flavored beverages—be it cocktails, teas, or sodas—grows, so does the appetite for flavored coffee. Consumers who relish flavors in these drinks are increasingly inclined to delve into the world of flavored coffee, viewing it as an extension of their broader flavor preferences and a way to experiment with new taste experiences.
Supermarket/Hypermarket holds significant share
Branded instant coffees now occupy dedicated shelves in hypermarkets and supermarkets, simplifying product selection for consumers. A leading chain's strategic expansion is set to further energize the market. These retail giants are not just selling coffee; they're crafting a contemporary shopping experience, bringing together a myriad of coffee brands to cater to diverse consumer preferences. By offering amenities such as spacious parking, children's play areas, food courts, money exchange services, and bank counters, they not only enhance shopper convenience but also draw in larger crowds. As shoppers aim to reduce store visits and seek better value, there's been a notable surge in bulk coffee purchases. This trend has not only amplified the segment's market share but has also spurred a rise in instant coffee sales within supermarkets.
Major U.S. supermarket and hypermarket chains, including Walmart Inc., The Kroger Company, Ltd, Carrefour SA, Target Corp, and Albertsons Companies Inc., are prominently showcasing a variety of branded coffees to captivate and retain consumers. Walmart Inc., based in the U.S., emerges as the dominant force in this sector. Highlighting its prominence, Walmart's January 2023 annual report revealed a growth in its U.S. supermarket count from 3,522 in 2017 to 3,572. Aldi, another key player, boasted 2,244 U.S. retail stores in 2022, a jump from nearly 2,100 in 2021. Meanwhile, as of January 16, 2024, Kroger proudly operated around 1,270 stores across the U.S.
United States Instant Coffee Industry Overview
In the competitive landscape of the U.S. instant coffee market, global giants like Nestle S.A, Strauss Group, JDE Peet's, Kraft Heinz Company, and Starbucks Corporation hold significant sway. Throughout the study period, these leading players actively pursued strategies such as expansions, product innovations, mergers and acquisitions, and strategic partnerships to strengthen their market positions and cater to evolving consumer preferences. Highlighting their aggressive stance, Kraft Heinz poured a hefty USD 400 million into establishing one of North America's largest automated distribution centers for Consumer Packaged Goods (CPG). This sprawling 775,000 square-foot facility, designed to enhance operational efficiency and meet growing demand, boasts a state-of-the-art, 24/7 automated storage and retrieval system, showcasing the company's commitment to technological advancement and supply chain optimization.
United States Instant Coffee Market Leaders
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Starbucks Corporation
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Nestle SA
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JAB Holding Company
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The Kraft Heinz Company
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Strauss Group
- *Disclaimer: Major Players sorted in no particular order
United States Instant Coffee Market News
- April 2024: Nescafe introduced two new instant coffee products in the U.S.: Nescafe Gold Espresso and Nescafe Ice Roast. Retailers nationwide now offer Gold Espresso in a 3.5 oz. bottle, yielding 50 cups, and Ice Roast in a 6 oz. bottle, providing 85 cups.
- September 2023: BUBS Naturals unveiled its new organic instant coffee travel packets, infused with a vegan MCT oil creamer. This coffee delivers a bold, robust flavor, highlighted by chocolate and nutty notes, complemented by a subtle sweetness.
- August 2024: Diamond Brew has launched a groundbreaking "brewless" coffee product in the U.S. market. This innovative creation boasts freeze-dried coffee crystals that dissolve instantly in both hot and cold water. This means coffee lovers can skip the traditional brewing equipment and lengthy preparation times. Each serving packs a punch with 160 mg of caffeine, expertly crafted to mimic the taste and experience of a freshly brewed cup.
United States Instant Coffee Industry Segmentation
Instant coffee, a convenient beverage derived from brewed coffee beans, allows consumers to effortlessly prepare their drink by simply adding water or milk to powdered or crystallized coffee solids and stirring. The United States instant coffee market (referred to as "the market studied") segments its offerings by flavoring (Flavored and Unflavored Instant Coffee), packaging (Sachets, Jars, and Pouches), and distribution channels (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail, and Others). Market sizing and forecasts for each segment are presented in terms of value (in USD million).
| By Flavoring | Flavored Instant Coffee |
| Unflavores Instant Coffee | |
| By Packaging | Sachet |
| Pouches | |
| Jars | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores/Grocery Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Flavored Instant Coffee |
| Unflavores Instant Coffee |
| Sachet |
| Pouches |
| Jars |
| Supermarkets/Hypermarkets |
| Convenience Stores/Grocery Stores |
| Online Retail Stores |
| Other Distribution Channels |
United States Instant Coffee Market Research Faqs
How big is the United States Instant Coffee Market?
The United States Instant Coffee Market size is expected to reach USD 859.34 million in 2025 and grow at a CAGR of 1.69% to reach USD 942.5 million by 2030.
What is the current United States Instant Coffee Market size?
In 2025, the United States Instant Coffee Market size is expected to reach USD 859.34 million.
Who are the key players in United States Instant Coffee Market?
Starbucks Corporation, Nestle SA, JAB Holding Company, The Kraft Heinz Company and Strauss Group are the major companies operating in the United States Instant Coffee Market.
What years does this United States Instant Coffee Market cover, and what was the market size in 2024?
In 2024, the United States Instant Coffee Market size was estimated at USD 844.82 million. The report covers the United States Instant Coffee Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Instant Coffee Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
United States Instant Coffee Industry Report
Statistics for the 2025 United States Instant Coffee market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Instant Coffee analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
