Market Trends of United States Frozen Food Packaging Industry
This section covers the major market trends shaping the US Frozen Food Packaging Market according to our research experts:
Bags are Anticipated to Account for a Major Market Share
- Multiple factors such as changing lifestyle, convenience, among others, have been instrumental in increasing the demand for bags for the packaging of frozen foods. In the United States, the growing adoption of freezer bags has increased the growth of the frozen food packaging market. For instance, according to the U.S. Census data and Simmons National Consumer Survey (NHCS), around 177.9 million Americans made use of plastic-based freezer bags in 2020.
- Plastic bags are made available in different sizes and shapes and offer multiple benefits, such as the ability to tolerate temperatures, and technical advantages, which is further fuelling the demand for plastic material bags in the frozen food packaging market.
- As the COVID-19 pandemic spreads and its humanitarian effect grows, companies that have been assisting in providing necessary amenities, such as providing food, among other vital commodities to the customers securely, have been increasingly impacted. The demand for certain types of packaging, such as bags, has been increasing, owing to their increasing usage in e-commerce shipments.
- The consumers in the United States are increasingly purchasing food items on the Internet as well., and this trend is anticipated to continue over the forecast period, significantly increasing the demand for bags packaging solutions that can securely transport food items via complicated distribution routes.
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Growing Demand for Frozen Food Products is Expected to Drive the Market
- The major categories of frozen packaged food items have been meat, poultry, and frozen processed food. Some of the emerging categories in the sector include frozen ready-to-eat foods. The food's storage life can be extended significantly by making the storage temperatures colder. The consumer's expectations of food quality are also on the rise.
- There has been an increase in the frozen food packaging category, with the consumer appreciating the product quality. With the growth in the economy and changing lifestyles, there has been an increased demand for frozen food packaging in the United States, and the market is anticipated to grow significantly over the forecast period.
- Moreover, based on numerous significant variables, that includes the frozen food makers supplying the customers' nutritional demands, the American Frozen Food Institute projects that frozen food products will continue to grow further. Right from plant-based meals to immunity-boosting foods to customized nutrition, frozen food product innovations demonstrate that there is something for everyone in the freezer case that speaks to today's diverse lives.
- Further, the demand for frozen food packaging products is generally driven by the millennial customers in the country, as they showcase an ardent preference for single-serving and on-the-go style foods and beverage foodstuffs.
