United States Energy Drinks Market Size

Statistics for the 2023 & 2024 United States Energy Drinks market size, created by Mordor Intelligence™ Industry Reports. United States Energy Drinks size report includes a market forecast to 2030 and historical overview. Get a sample of this industry size analysis as a free report PDF download.

Market Size of united states energy drinks Industry

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United States Energy Drinks Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2018 - 2030
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 19.07 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2030) USD 22.57 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Soft Drink Type Traditional Energy Drinks
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2030) 2.84 %
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by Soft Drink Type Natural/Organic Energy Drinks

Major Players

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*Disclaimer: Major Players sorted in no particular order

Key Players

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United States Energy Drinks Market Analysis

The United States Energy Drinks Market size is estimated at 19.07 billion USD in 2024, and is expected to reach 22.57 billion USD by 2030, growing at a CAGR of 2.84% during the forecast period (2024-2030).

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19.07 Billion

Market Size in 2024 (USD)

22.57 Billion

Market Size in 2030 (USD)

2.41 %

CAGR (2018-2023)

2.84 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

42.27 %

value share, Traditional Energy Drinks, 2023

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Energy drinks often emphasize performance enhancement, which is appealing to young individuals involved in fitness, esports, and other physical activities, boosts consumption.

Largest Segment by Packaging Type

56.17 %

value share, Metal Can, 2023

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Due to their aesthetic appeal and eco-friendly packaging solution addressing sustainability concerns, metal cans are the preferred choice for energy drink manufacturers.

Fastest-growing segment by Soft Drink Type

4.38 %

Projected CAGR, Natural/Organic Energy Drinks, 2024-2030

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The inclusion of functional ingredients like herbal extracts and other essential nutrients together with the preference for clean-label products, favors the segment growth.

Fastest-growing segment by Packaging Type

6.83 %

Projected CAGR, Glass Bottles, 2024-2030

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Some companies are opting for glass bottles to align with eco-friendly choices and to position them as premium product since glass packaging is often linked with exclusivity.

Leading Market Player

30.94 %

market share, Red Bull GmbH, 2022

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Red Bull's popularity is attributed to the distinctive marketing campaigns and sponsorship of extreme sports events with a focus on the brand's association with energy.

Easy accessibility of traditional energy drinks in novel flavors and ingredient combinations is supporting the market’s growth

  • Energy drinks rapidly gained popularity among consumers in the United States, especially those from the millennial and Gen Z groups. The growing demand for energy drinks as a potential energy booster to improve physical and cognitive performance has been shaping the market's growth. Additionally, specific clean-label claims, like gluten-free, sugar-free, and organic, are influencing consumers who indulge in sports. As a result, the sales value of energy drinks in the United States registered a growth rate of 5.6% in 2023 compared to 2021.
  • Traditional energy drinks hold a major market share in the energy drinks market. They are expected to register a growth rate of 8.4% by value from 2024 to 2028. The growth is boosted by the growing availability and easy accessibility of traditional energy drinks in novel flavors and ingredient combinations, wherein these energy drinks are available as a standalone product or in combination with juices or spirits in the form of mocktails and cocktails, respectively. In 2023, more than 35% of consumers in the United States aged 18- 29 years stated that they drink energy drinks regularly.
  • Within the energy drinks market, the natural/organic segment is witnessing the highest growth in the United States. The segment is projected to register a CAGR of 4.38% by value during 2023-2030. US manufacturers are capitalizing on this trend by introducing lines of natural, naturally caffeinated, and plant-based energy drinks. Notable brands in this space include Reign Storm, Zoa, and Proper Wild.
United States Energy Drinks Market

United States Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030