Market Share of United States Energy Bar Industry
The US energy bar market is competitive with many existing multinational players. Innovative product launches and clean-label ingredients are the various strategies adopted by these players. Private-label brands provide tough competition to the existing players with their flavored product offerings. Leading players in the market are Kellogg NA Co., GlaxoSmithKline PLC, Abbott Nutrition Manufacturing Inc., General Mills, Inc., and Clif Bar & Company. The major players in the market studied have been focusing on strategies like product innovation, mergers, acquisitions, and geographic expansions, to establish a strong consumer base and esteemed position in the market.
USA Energy Bar Market Leaders
GlaxoSmithKline Plc.
General Mills Inc.
Abbott Nutrition Manufacturing Inc.
Clif Bar & Company
The Kelloggs Company
*Disclaimer: Major Players sorted in no particular order
