Market Size of United States Digestive Supplement Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.02 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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USA Digestive Supplements Market Analysis
The United States digestive supplements market is projected to grow at a CAGR of 7.02% during the forecast period (2022-2027).
As an impact of COVID-19, the market has witnessed a surge in demand for products that provide digestive and immune health, which may positively impact the market. The market is witnessing a significant number of new product launches to cater to the growing demand. For instance, in May 2020, FRISKA LLC, a health and wellness brand, introduced ten dietary supplements focused on improving gut health.
The high prevalence of gastrointestinal problems, such as heartburn, constipation, and diarrhea, resulted in an increasing number of consumers seeking digestive supplements regularly. The paradigm shift toward preventive digestive health management practices, amid the rising healthcare costs and the growing burden of lifestyle diseases, is the major factor driving the digestive health supplements market in the country.
Probiotics are the driving force within the booming digestive health supplement category, followed by enzymes. People of all age groups are consuming probiotics and enzymes. However, the major consumption is observed among millennials due to the growing awareness regarding health and wellness through multi-channel publicity, which has influenced their consumption pattern to a large extent.
