Market Trends of United States Coffee Creamer Industry
This section covers the major market trends shaping the US Coffee Creamer Market according to our research experts:
Growing Demand for Beverages with Clean Label, Free-form & Sustainable Claims Among Consumers
With the increasing awareness about impact of consumption of various chemicals-based additives/ingredients via various food & beverage products there has been increase in demand for food & beverages with clean-label claims and free-from claims. In the United States, the concept of clean-label and free -from is not new but is under spotlight over the past few years as health-conscious consumers want to know what they are putting into their bodies.Moreover, there is also an increasing demand for dairy-free creamers, especially from the younger population with increasing number of lactose intolerant population in the United States. Thus, an increasing number of players have wide portfolio of dairy-free creamers with innovative flavor.
The balanced demand and supply of innovative coffee creamers with clean label, free-form, and sustainable claims are further expected to drive the United States coffee creamer Market.
Surge in Flavor Innovation
The versatility of coffee has helped the category grow during the past several years. There has been much evolution in terms of flavor of coffee and today is available in various traditional as well as innovative flavors. The demand for coffee creamers in the United States has been experiencing significant growth leading to players operating in the market studied, to continuously differentiate their offerings in terms of ingredient, flavor, composition, and packaging type to sustain in such competitive market. Moreover, coffee creamer manufacturers have been launching innovative variations in terms of base, type, and flavor. This has been resulting in a variety of product offerings for consumers, which has been affecting their buying behavior.
Additionally, product innovation in liquid as well as powder coffee creamers through the introduction of new flavors has boosted popularity among younger coffee consumers, which is major coffee consuming group in the United States.
Companies have been already providing coffee creamers in several flavors consisting of soy, almond, and coconut. Vendors are also introducing products in oats, flax seeds, quinoa, hemp, and chia seed flavors that are widely consumed by women, millennials, and generation-z consumers. This is another factor responsible for further driving the market growth, over the forecast period.
