Market Trends of United Kingdom Fruits & Vegetables Industry
This section covers the major market trends shaping the UK Fruits & Vegetables Market according to our research experts:
Increasing Area Under Cultivation
According to the Food and Agriculture Organization (FAO), the area under fruits and vegetable cultivation in the United Kingdom was 149.5 thousand hectares in 2017, which increased to 154.5 thousand hectares in 2020. Peas, cauliflower & broccoli, and apple are the major crops grown in the country. The area under cultivation of peas and cauliflowers & broccoli increased by 5% and 3.1%, respectively, during the same period. However, the area under cultivation for apples has decreased by 2.1% since 2019 due to climatic changes. According to the Food, Farming, and Countryside Commission's report, the country has to increase its area under cultivation for fruits and vegetables. This need for an increase in the production of fruits and vegetables is expected to drive the market in the future.
Increasing Consumption of Fruits and Vegetables
The consumption of fruits and vegetables is increasing in the United Kingdom. The UK government is promoting the consumption of fruits and vegetables in the country. The government has implemented a fruits and vegetable alliance to boost the country's production and consumption of fruits and vegetables. This initiative has resulted in the increased demand for fruits and vegetables in the country, which has led to increasing import of these products in the country. For instance, according to the ITC TradeMap database, the United Kingdom imported vegetables worth USD 4,165.5 thousand in 2017, which increased to USD 4,397.2 thousand in 2020.
British Growers, Bristol Food Producers, British Summer Fruits, Chris Rose Associates/Asplin's PO, Community Farm, and Community Supported Agriculture (CSA) Network UK are some of the members of this alliance. In 2017, an initiative called 'Peas Please' was started by various NGOs and WWF to promote the consumption of vegetables in the United Kingdom. Retail stores, such as grocery shops and supermarkets, also joined this initiative to promote vegetable consumption by increasing marketing and prioritizing the in-shelf positioning of vegetables. The various initiatives taken to grow the fruits and vegetable market in the country will boost the fruits and vegetable consumption in the United Kingdom.
