Market Trends of United Arab Emirates Furniture Industry
This section covers the major market trends shaping the UAE Furniture Market according to our research experts:
Growth of Furniture Products through Online Channels
Currently, the United Arab Emirates is witnessing an increase in internet penetration and social media penetration, which is increasing opportunities for online sales of furniture products, in the country. E-commerce is slowly gaining momentum in the country and furniture and homeware account for nearly 35% of the total online sales in the region.
The online purchases of furniture products is being supported through secondary methods, such as social media platforms. Social media is acting as another influential channel, which is propelling consumers to buy furniture products, as it engages them through promotions.
Home Furniture accounts for the Largest Share
Residential construction is the largest segment of the UAE construction market. Due to the increasing population, the demand for residential units increased across the region. The residential real estate is witnessing a rise in the region and key cities, like Dubai, witnessed the construction of nearly 31,000 residential units in 2019. The city expects to see the construction of nearly 163,000 new houses by 2021, which will further drive the growth of the furniture market.
Due to this increase in new housing construction, the demand for home furniture products, such as living room furniture, kitchen furniture, and bedroom furniture, is also increasing rapidly in the country.
