Market Trends of United Kingdom Food Emulsifier Industry
This section covers the major market trends shaping the UK Food Emulsifier Market according to our research experts:
Lecithin Remains the Fastest Growing Emulsifier Type
The consumption of plant-based emulsifiers is expected to grow with the rising veganism in the country. The United Kingdom accounts for more than 3.5 million vegans to address, for which the manufacturers are shifting toward the plant-based emulsifiers, such as soy lecithin. The demand for organic and sunflower lecithin has witnessed an uptick where the largest application segment includes confectioneries. Furthermore, the demand is also assisted by the product properties being natural, safe, allergen-free, and an alternative to soy-based products.
Bakery Drives the Emulsifier Market
The European market is at its peak since its consumption of bread and baked products is comparatively high, as compared to any other region across the globe. The bakery market in the United Kingdom is more open toward innovation and has been responding positively to consumer demand over the past few years. Consumers seeking out healthier alternatives are aligning manufacturers to improvise added benefits with every product, which also facilitates the new launches under the 'free-from' banner. The rising consumer interest in devouring gluten-free products across the region on account of the prevailing diet problems is likely to address the shift of emulsifiers towards gluten-free bakery rather than a bakery in general.