Market Trends of UHT Processing Industry
This section covers the major market trends shaping the UHT Processing Market according to our research experts:
Rising Demand Of UHT Processed Packaged Juice
A rise in UHT processed packaged RTD fruits and vegetable juices were witnessed that mostly uses aseptic packaging, owing to the consumer’s inclination toward non-alcoholic beverages and its vibrant and creative packaging. Consumers have started to prefer functional drinks over fruit juices and carbonated drinks. In addition, consumer awareness for health and wellness, demand for clean label and functionality as these drinks are believed to enhance energy levels, physical alertness, and performance. North American region is the largest market, which is driven by the United States, owing to the convenience of the functional drinks and the health benefit it offers due to the busy lifestyle coupled with rising health consciousness among consumers.
Asia Pacific Is The Fastest Growing Region In The Global Region
Asia-Pacific region, especially India accounts for the largest share in the UHT processing market owing to the increased production and consumption of milk in the country. Thus, the processing and preservation prior to distribution and sale is the major problem in India and the processes involved in the treatment of the milk or other beverages in costly, thus increasing the cost of the end products. Aseptic packaging machines are expensive in India and UHT milk depends entirely on them.
