Market Size of UAE Snack Bar Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.52 % |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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UAE Snack Bar Market Analysis
The UAE Snack Bar Market size is expected to grow from USD 1.46 billion in 2023 to USD 1.83 billion by 2028, at a CAGR of 4.52% during the forecast period (2023-2028).
The focus on healthy eating habits without compromising the taste benefits has led to the growth of the snack bar market in the United Arab Emirates. Snack bars are slowly replacing traditional chocolate and confectionery as a healthier alternative, due to high product innovation by the existing players. Owing to the increasing prevalence of health conditions like diabetes, high blood pressure, and obesity among the young population, people are preferring healthy snacks and snack bars like cereal bars and energy bars. Market players are also considering consumer demands. For instance, Nature Valley, a brand of General Mills Inc., offers Protein Crunch bars, a bar that features a creamy, crunchy texture with 10 grams of protein.
Factors such as busy lifestyles, urbanization, and a more working population of women are driving the market. For instance, according to the World Bank, in 2021, the female labor force participation rate in the United Arab Emirates was 47%, an increase from 46% in the previous year. Also, working outside the home and increasing industrialization have increased the demand for ready-to-eat packaged foods and snacks in the region over the last decade. Dual-income households have also increased demand for snack bars as a meal replacement between meals. Moreover, the increasing penetration of e-commerce websites is also driving the market to grow. As the number of sports enthusiasts in the country grows, so does the demand for healthy snack bars, energy bars, and protein bars, which provide energy for pre- and post-workout sessions. Protein bars have opportunities within functional ingredients, reduced sugar, high fiber, and plant proteins. The market is expected to grow over the medium term, owing to rising disposable income and increased demand for healthy snack bars.
