UAE Digital Out-of-Home (DOOH) Market Share

Market Share of UAE Digital Out-of-Home (DOOH) Industry

The UAE DOOH market is moderately fragmented, with the presence of major players like JCDecaux Group, Next Level, Eyemedia, ELAN Group, and Backlite Media (Multiply Group). Players in the market are adopting strategies such as partnerships, collaborations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

• In February 2024, JCDecaux launched its first global airport programmatic DOOH offering, a solution to empower brands and agencies to execute targeted, dynamic, and contextualized advertising campaigns across the company's programmatic-enabled airports through the VIOOH SSP (Supply Side Platform) and DSPs (Demand Side Platform).
• In February 2024, Hypermedia signed a Digital OOH media partnership with Nakheel, a master developer. The 10-year agreement grants Hypermedia the media rights and development privileges for Nakheel's prestigious communities and assets, including Palm Jumeirah, 13 exquisite malls, 12 vibrant communities, and large hoardings across Dubai. The partnership amplifies Nakheel's digital branding across the OOH media space.

UAE Digital Out-of-Home (DOOH) Market Leaders

1. JCDecaux Group

2. Next Level

3. Eyemedia

4. ELAN Group

5. Backlite Media (Multiply Group)

*Disclaimer: Major Players sorted in no particular order