Market Size of UAE Breakfast Cereals Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 4.80 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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UAE Breakfast Cereals Market Analysis
The UAE Breakfast Cereals Market size is expected to grow from USD 117.71 million in 2023 to USD 148.80 million by 2028, at a CAGR of 4.80% during the forecast period (2023-2028).
Consumers in the country are becoming conscious of their health and are understanding the importance of the consumption of breakfast. Due to this, the demand for breakfast food and convenience food is increasing in the country. Owing to the rising disposable income and more working population, demand for ready-to-eat and ready-to-cook breakfast cereals is growing in the region. Breakfast cereals provide high amounts of nutrients like fibers, proteins, vitamins, and carbohydrates to maintain energy for the whole day. The market players have been innovating and launching new products with a variety of flavors and shapes to attract young consumers as well.
The growth of the market is mainly driven by the changing food habits and the influence of western culture on the dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Additionally, demand for free-from and gluten-free food is growing owing to the vegan population in the country. The robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market. Over the medium term, demand for breakfast cereal is expected to grow owing to increasing innovation in products and the health benefits of breakfast cereals.