Market Size of Transparent Display Industry
| Study Period | 2019-2029 |
| Market Size (2024) | USD 3.11 Billion |
| Market Size (2029) | USD 16.18 Billion |
| CAGR (2024 - 2029) | 39.00 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Asia Pacific |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Transparent Display Market Analysis
The Transparent Display Market size is estimated at USD 3.11 billion in 2024, and is expected to reach USD 16.18 billion by 2029, growing at a CAGR of 39% during the forecast period (2024-2029).
A transparent display or a see-through display is an electronic display that authorizes the user to see what is shown on the screen while still being able to see through it. The main applications of this type of display are head-up displays, augmented reality systems, digital signage, and general large-scale spatial light modulation.
These transparent display screens communicate dynamic or interactive content via a transparent surface, authorizing viewers to see what is shown on the screen while still being competent to see through the display. These are widely used in digital signage products for various verticals, such as retail, hospitality, smart appliances, and automotive.
Transparent displays are being used to provide ADAS (advanced driver assistance) features, including collision avoidance alerts and lane departure warnings. The automotive industry is going through a digital transformation, continuously focusing on adopting new technologies such as autonomous driving, automotive touchscreen displays, and electric powertrains, which will drive the market in the near future.
Augmented and virtual reality are developing as next-generation display platforms for better human digital interactions. AR/VR headsets are emerging as interactive displays with the feature to provide vivid 3D visual experiences, used across various applications such as education, engineering, healthcare, and gaming. The demand for lightweight and compact glass-like form factors in AR and VR devices drives the demand for advanced display technology.
Moreover, transparent display panel manufacturers make most of their money from the average selling price and the number of display panels they ship, and changes in these prices and numbers impact how much money they make. The price and number of shipments of display panels rely on many things, such as the cost of raw materials, the rate of yield, competition, supply and demand, pricing strategy, and shipping costs. In the display industry, both the average selling price (ASP) of raw materials and the average selling price of display panels change a lot, which may further challenge the market growth.
Furthermore, the COVID-19 pandemic affected the industry considerably. The subsequent fallout owing to the constrained materials with multiple suppliers unable to keep the plants operating at total capacity has primarily led to an unprecedented impact on the organizations' ability to meet their delivery commitments.
