Thailand Travel Retail Market Size (2024 - 2029)

The market size of Thailand's Travel Retail Market is projected to grow significantly in the near future due to several factors. As one of the most economically influential countries in South Asia, Thailand's rising living standards, increased disposable incomes, and lifestyle improvements have contributed to the growth of the market. The continuous increase in tourist arrivals is another key factor expected to trigger the travel retail industry's expansion. Despite the negative impact of the COVID-19 pandemic, the market is experiencing a steady increase in travel retail sales with expected relaxations in travel restrictions.

Market Size of Thailand Travel Retail Industry

Thailand Travel Retail Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 154.48 Billion
Market Size (2029) USD 214.14 Billion
CAGR (2024 - 2029) 6.75 %
Market Concentration Low

Major Players

Thailand Travel Retail Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Thailand Travel Retail Market Analysis

The Thailand Travel Retail Market size is estimated at USD 154.48 billion in 2024, and is expected to reach USD 214.14 billion by 2029, growing at a CAGR of 6.75% during the forecast period (2024-2029).

The economy of Thailand is one of South Asia's most influential economies. Thailand has been a major player in travel, tourism and trade for decades. Thailand is an exciting and strategic market with a high awareness of beauty and high spending power. The people's standard of living is rising due to higher disposable income and improved lifestyle. One of the main reasons for the growth of the Thai travel retail industry in the coming years is the steady increase in the number of tourist arrivals. 

The Thailand travel retail group, King Power International, is based in Bangkok and one of the top duty-free retailers in the world. King Power offers an excellent selection of international brands, at affordable prices. It provides high-quality services to Chinese as well as other international customers. 

Thailand Travel Retail Industry Segmentation

Travel retail is a specialized area of the retail market that serves tourists and other travelers. It can be characterized as the sale of goods and services to travelers leaving, arriving at, or passing through an airport, seaport, railway station, or other travel-related facilities.

The market is segmented by product type and by distribution channel. By product type, the market is sub-segmented into beauty and personal care, wines and spirits, tobacco, eatables, fashion accessories, and hard luxury, and other product types, and by distribution channel, the market is sub-segmented into airports, airlines, ferries, and other distribution channels.

The report offers the market sizes and forecasts in value (USD) for all the above segments.

Product Type
Beauty and Personal Care
Wines and Spirits
Tobacco
Eatables
Fashion Accessories and Hard Luxury
Other Product Types
Distribution Channel
Airports
Airlines
Ferries
Other Distribution Channels (Borders, Downtown)

Thailand Travel Retail Market Size Summary

The Thailand Travel Retail Market is witnessing a significant growth, largely attributed to the country's economic influence and its popularity as a tourism and trade hub. Factors such as an increase in living standards, higher disposable incomes, and lifestyle improvements are contributing to the market expansion. The continuous influx of tourists, particularly from China, is another key factor triggering market growth. Leading duty-free travel retailers like the King Power International Group, based in Bangkok, offer a range of international brands, contributing to the market's attractiveness. Despite the impact of the COVID-19 pandemic and travel restrictions, the market is showing resilience with a steady increase in travel retail sales post-lockdown. Driving the market's growth is the burgeoning tourism industry in Thailand, attracting tourists worldwide due to its numerous destinations, pleasant weather, and luxury accommodations. This increase in tourism has boosted demand for various retail products, including apparel, electronics, food items, and beauty and personal care products. The rising urban population, with its changing lifestyle and increasing median income, is also contributing to market growth. This demographic shift is creating opportunities for vendors to develop consumer-focused businesses, particularly for beauty, fashion, and personal care products. The market is highly competitive, with major international players vying for a larger market share, further contributing to the industry's growth.

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Thailand Travel Retail Market Size - Table of Contents

  1. 1. MARKET INSIGHTS AND DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Industry Value Chain Analysis

    5. 1.5 Insights on Government Regulations Shaping the Travel-Retail Sector

    6. 1.6 Industry Attractiveness: Porter's Five Forces Analysis

      1. 1.6.1 Threat of New Entrants

      2. 1.6.2 Bargaining Power of Buyers/Consumers

      3. 1.6.3 Bargaining Power of Suppliers

      4. 1.6.4 Threat of Substitute Products

      5. 1.6.5 Intensity of Competitive Rivalry

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Beauty and Personal Care

      2. 2.1.2 Wines and Spirits

      3. 2.1.3 Tobacco

      4. 2.1.4 Eatables

      5. 2.1.5 Fashion Accessories and Hard Luxury

      6. 2.1.6 Other Product Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Airports

      2. 2.2.2 Airlines

      3. 2.2.3 Ferries

      4. 2.2.4 Other Distribution Channels (Borders, Downtown)

Thailand Travel Retail Market Size FAQs

The Thailand Travel Retail Market size is expected to reach USD 154.48 billion in 2024 and grow at a CAGR of 6.75% to reach USD 214.14 billion by 2029.

In 2024, the Thailand Travel Retail Market size is expected to reach USD 154.48 billion.

Thailand Travel Retail Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)