Market Trends of Thailand Container Glass Industry
This section covers the major market trends shaping the Thailand Container Glass Market according to our research experts:
Cosmetics to have a significant growth
- Plastic packaging technologies have come a long way in recent years, but glass dominates exclusive fragrance, skincare, and personal care packaging. Most glass used for cosmetic and fragrance applications is made from natural and sustainable materials, including sand, limestone, and soda ash. Most glass packaging products are 100% recyclable and can be recycled infinitely without loss in quality and purity, from which 80% of the glass recovered is made into new glass products.
- Cosmetic containers comprise bottles, palettes, jars, vials, and ampoules, among others, which are used for the packaging of skincare, haircare, nail-care, and make-up products. Cosmetic products are available in glass containers for luxury cosmetic packaging. Glass containers containing jars and bottles are widely used worldwide due to the numerous dispensing options, including jet and drop inserts, frothing caps, spray nozzles, and pump heads.
- Additionally, it is essential for cosmetic containers to not absorb substances from the products that are stored in them, for instance, the absorption of water from creams into the cardboard. The cosmetic container market is expected to witness moderate to high growth in this region due to the development of the cosmetic packaging market.
- Another factor that boosts demand for cosmetic glass packaging is the growing perfume market, which has always been a home for glass packaging. While the sector continues to be growing through personal grooming and income-driven personal spending, key players also focus on introducing attractive shapes and sizes of glass bottles. Moreover, the market is moving toward highly innovative products, including lightweight, breakage-resistant, and intricately decorated alternatives.
- The premium perfume segment dominates the cosmetic glass container market, which currently holds a substantial percent market share and is expected to continue its pace over the next five to seven years.
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Growing adoption of premium glass packaging is expected to drive the market growth
- The growing adoption of premium glass packaging in end-user industries such as beverage and cosmetics is one factor driving the growth of the market. The region is home to some major luxury brands such as Dior, Chanel Beauty, and Estee Lauder. Packaging plays an imperative role in luxury perception, and the presence of luxury brands creates new opportunities for premium glass packaging.
- Luxury brands are also moving towards premium glass packaging in line with the region's sustainability shift. In September 2021, Chanel partnered with Group Pochet for N°5, a laconic perfume bottle. The company used the highest quality of recycled glass for the perfume, focusing on details such as depth, color, purity and shine, and transparency.
- In May 2021, O-I launched a new Contemporary Collection of standard glass bottles made in Scotland. The normal range offered by the company creates the appeal of premium, thick-based designs in line with consumers' growing desire for more sustainable forms of packaging.
- In addition to a regular version, the LUX, ATTENUA, and NOBLE shapes available in a lightweight variant retain the premium look and feel and contemporary design features of the overall portfolio while reducing weight by 20%. The company launched its products after research that the consumers in the region need premium, sustainable, and quickly available spirit bottles.
- Furthermore, in Oct 2021, scented British lifestyle brand Jo Malone partnered with Southeast Asia's leading e-commerce platform Lazada to launch the first region-wide Jo Malone London flagship store on LazMall. The collaboration will help the brand to scale its presence across the region.
- In May 2022, BG Container Glass, one of Thailand's largest glass manufacturers by capacity, has forecasted the demand for packaging products to increase despite a rise in the cost of raw materials. It is because of the ease in travel restrictions, which is expected to further boost the premium glass bottle market.
