Tequila Market Share

Market Share of Tequila Industry

The tequila market is moderately consolidated with extensive production concentrated in Mexico and the United States. The major players in the market are focusing on product innovation and the enhancement of distribution capabilities to target a wider consumer base in the worldwide market. Some of the major players present in the market studied are Bacardi and Company Ltd., Diageo PLC, Pernod Ricard SA, Constellation Brands, Inc., and Suntory Holdings Limited. Industry participants aim to accelerate online presence through strategic partnerships with e-commerce platforms to capture the interest of online shoppers across emerging markets. For instance, in May 2021, Severo, the Mexican hand-crafted tequila rolled out in the U.S. through online retailers of California and New Jersey.

Tequila Market Leaders

1. Bacardi and Company Ltd.,

2. Diageo PLC

3. Pernod Ricard

4. Constellation Brands, Inc.

5. Suntory Holdings Limited

*Disclaimer: Major Players sorted in no particular order