Taiwan Pet Food Market Size (2024 - 2029)

The market size of the pet food industry in Taiwan is growing steadily, driven by a societal shift towards pet ownership and the increasing trend of purchasing commercially produced pet food. The market growth is also influenced by demographic trends such as late marriages and rising single households. The market size is also region-specific, with a significant concentration in the capital city of Taipei and other highly-populated cities. The marketing capabilities of manufacturers also play a significant role in the market size, with effective promotional campaigns yielding consistent results. The increasing popularity of cat ownership, due to their independent and low-maintenance nature, is also contributing to the expansion of the market size.

Market Size of Taiwan Pet Food Industry

Taiwan Pet Food Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 0.82 Billion
Market Size (2029) USD 1.12 Billion
CAGR (2024 - 2029) 6.40 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

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Taiwan Pet Food Market Analysis

The Taiwan Pet Food Market size is estimated at USD 0.82 billion in 2024, and is expected to reach USD 1.12 billion by 2029, growing at a CAGR of 6.40% during the forecast period (2024-2029).

  • Pet ownership in Taiwan continues to experience steady growth. The country's dog and cat food market reflect a societal shift towards animals as pets. With rising incomes and strong western influence, pets are increasingly seen as a symbol of affluence, and this notion is a key driver in the Taiwan pet food market. This applies to large pets, signaling ample living space and maintenance capability. The market growth mainly depends on shifting to commercial products from leftovers and table scraps. More and more pet owners are purchasing commercially produced pet food instead of table scraps, driving the market's growth.
  • The traditional trends of late marriages and rising single households also apply to the Taiwanese market and are one of the major drivers for the market. Pet ownership is region-specific in Taiwan and is mostly centered in the capital city of Taipei. The highly-populated central and southern cities of Taichung, Tainan, and Kaohsiung are the next major destinations with developing economies and consumer capabilities.
  • The Taiwanese market is heavily leveraged over the marketing capability of manufacturers, with well-planned promotional campaigning giving consistent results. Cat ownership has seen a noteworthy increase in the country as cats' independent and low-maintenance nature has become more attractive to urban citizens. Overall, pet ownership has resulted in a strong rise in the pet food market.

Taiwan Pet Food Industry Segmentation

Pet food is animal feed that is commercially prepared and intended for consumption by pets. These are marketed specifically for pet animals and sold in pet stores, supermarkets, etc.

The Taiwan pet food market is segmented by product type (dry pet food, wet pet food, veterinary diet, treats/snacks, and other product types), animal type (dog, cat, bird, and other animal types), ingredient type (animal-derived, plant-derived, cereals and cereal derivatives, and other ingredient types), and sales channel (specialized pet shops, internet sales, hypermarkets, and other sales channels).

The report offers the market size and forecasts in terms of value (USD) for all the above segments.

Product Type
Dry Pet Food
Wet Pet Food
Veterinary Diet
Treats/Snacks
Other Product Types
Animal Type
Dog
Cat
Bird
Other Animal Types
Ingredient Type
Animal-derived
Plant-derived
Cereals and Cereal Derivatives
Other Ingredient Types
Sales Channel
Specialized Pet Shops
Internet Sales
Hypermarkets
Other Sales Channels

Taiwan Pet Food Market Size Summary

The Taiwanese pet food market is experiencing significant growth driven by the rising trend of pet ownership and the cultural shift of viewing pets as family members. The market's expansion is primarily due to the increasing preference for commercially produced pet food over table scraps. This shift is particularly noticeable in urban areas such as Taipei and other densely populated cities like Taichung, Tainan, and Kaohsiung. The market's growth is also influenced by factors such as late marriages and a rise in single households, which are driving pet ownership. The marketing strategies of manufacturers, including well-planned promotional campaigns, are also contributing to the market's expansion. The pet food industry in Taiwan is evolving to meet the growing demand for high-quality pet food. This trend is driven by the increasing awareness among pet owners about their pets' health and well-being. As a result, the industry is offering more specialized and nutritious options. The desire for premium pet food products, perceived as exclusive and luxurious, is expected to further fuel the market's growth. The demand for pet food in Taiwan is being met mainly through imports, primarily from the United States and Thailand. The dry pet food segment dominates the market due to its convenience and perceived nutritional benefits. The Taiwanese pet food market is fairly fragmented, with several global players operating in the market, including Colgate Palmolive (Hill's Pet Nutrition), Mars Inc., and Nestle Purina.

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Taiwan Pet Food Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Bargaining Power of Suppliers

      2. 1.4.2 Bargaining Power of Buyers

      3. 1.4.3 Threat of New Entrants

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Dry Pet Food

      2. 2.1.2 Wet Pet Food

      3. 2.1.3 Veterinary Diet

      4. 2.1.4 Treats/Snacks

      5. 2.1.5 Other Product Types

    2. 2.2 Animal Type

      1. 2.2.1 Dog

      2. 2.2.2 Cat

      3. 2.2.3 Bird

      4. 2.2.4 Other Animal Types

    3. 2.3 Ingredient Type

      1. 2.3.1 Animal-derived

      2. 2.3.2 Plant-derived

      3. 2.3.3 Cereals and Cereal Derivatives

      4. 2.3.4 Other Ingredient Types

    4. 2.4 Sales Channel

      1. 2.4.1 Specialized Pet Shops

      2. 2.4.2 Internet Sales

      3. 2.4.3 Hypermarkets

      4. 2.4.4 Other Sales Channels

Taiwan Pet Food Market Size FAQs

The Taiwan Pet Food Market size is expected to reach USD 0.82 billion in 2024 and grow at a CAGR of 6.40% to reach USD 1.12 billion by 2029.

In 2024, the Taiwan Pet Food Market size is expected to reach USD 0.82 billion.

Taiwan Pet Food Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)