Market Trends of Switzerland Cosmetics Industry
Increasing Demand for Natural and Organic Beauty Products
- With the changing lifestyle of consumers, the preference for a healthier lifestyle has been made a priority in an individual's life. Consumers prefer the use of several cosmetics that are formulated using organic and natural ingredients, as natural cosmetic products have anti-oxidant which help to reduce oxidative damage in the skin.
- The growing trend of organic cosmetic products across the country and their positive effect on the skin supports the consumer inclination toward natural products from chemical-based cosmetics is further driving the sale of organic and natural beauty products.
- A high percentage of Swiss consumers choose one brand over others based on its natural formulation. This has enhanced the demand for safe, natural, and organic beauty products in recent times. Furthermore, the increasing trend of organic concept stores for organic cosmetic products among consumers is also anticipated to enhance the growth of natural and organic beauty products in the country.
- For instance, Green Lane is an organic store that specializes in selling high-quality natural cosmetics from international brands. The assortment ranges from creams and hair cosmetics which are 100% natural, free of paraben, and vegan.
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Hair Coloring and Styling Sector is Witnessing an Upsurge
- The growing trend of hair coloring and styling significantly drives the market. The leading players, such as Lakme, are coming up with a wider range of product offerings to cater to the rising consumer demand in the country. Thus, players are adopting varied strategies to entice a larger consumer base. Millennials are the major consumers of hair coloring and styling products owing to the changing trend and lifestyles.
- Meanwhile, the country's aging population is also driving the demand for chemical-free hair coloring products as they seek non-hazardous hair-dying products in the market. As a result, the manufacturers in the market are offering natural hair coloring products to cater to consumer demand. For instance, Khadi Natural Hair Colour offers different shades of hair colors, including blond, brown, and black, formulated using herbal ingredients to dye and strengthen the hair.
- Furthermore, young consumers are becoming more interested in various hair styling products, including hair gels, hair wax, hair creams, and other products. Moreover, the manufacturers are focused on offering hairstyle solutions for curly hair, frizzy hair, thin hair, and other hair types. Thus, the development of various hair styling products coupled with the increasing trend of beauty awareness among individuals is fuelling the demand for hair styling products in the market.
