Sweden Hair Care Market Size

Sweden Hair Care Market Analysis

Sweden's Hair Care Market is anticipated to witness a CAGR of 2.81% over the next five years.

Consumers in the country are becoming conscious of their hair health as hair problems like hair loss, grey hair, dandruff, and other problems are increasing in the country. Consumer demand for sustainable and good-quality hair care products is increasing. As every person has a different hair type, the demand for personalized hair care products is also increasing in the country. Owing to this, market players and salon professionals are launching new personalized hair care products. In September 2021, Drunk Elephant, a Shiseido Company Limited brand, expanded its distribution channels by introducing its product lines to ultra beauty stores online and offline. The product line includes a skincare range, along with Cocomino Glossing Shampoo, Cocomino Marula Cream Conditioner, and Wild Marula Tangle Spray.

Additionally, the market players are launching and promoting their products through different social media platforms like YouTube, Instagram, Facebook, and many more due to which gen Z and Millennials in the country are being attracted to the products. According to StatCounter data from 2021, 78.93% of people in Sweden use Facebook and 6.08% of people use Instagram. In Addition to this, traditional advertising through television, magazines, and posters is also driving the market growth. In 2021, Loreal SA spent USD 11.32 billion on advertising. Over the medium term, demand for hair care products is expected to increase owing to increasing demand for organic and natural hair care products and rising hair problems in the country.