Stick Packaging Market Trends

Market Trends of Stick Packaging Industry

The Food and Beverage Industry is Expected to Hold the Largest Share

• Stick packs are single-serve packaging containers of instant tea, coffee, vitamins, and other beverages or flavorings. A stick pack is a single-dose bag sealed on three sides, which is generally available in standard, lap-seal, shaped, and strip types according to consumer preference.
• Stick pouches provide practical and easy openings for food and beverage products. Growing consumer footfall in cafes and restaurants has increased the demand for single-use stick packaging for coffee, sugar, and salt. Also, the growing tourism industry in North America and Europe is boosting the consumption of carbonated drinks and processed foods, thus driving the market's growth.
• Stick packs are less bulky and provide few advantages in terms of material use, environmental impact, and cost-effectiveness for manufacturers. As a result, stick-packed items are becoming increasingly popular with consumers. Therefore, it is predicted that the market will experience rapid expansion in the approaching years due to the growing need for stick packaging throughout the food industry.
• The growing coffee consumption due to an increase in the popularity of coffee among young consumers across the globe, along with the rise in appeal for sustainably sourced coffee, is boosting the demand for stick packaging in hotels, restaurants, and cafes. According to the International Coffee Organization, coffee consumption increased by 2.2% in 2023 compared to the previous year, boosting the market's growth.

North America is Expected to Hold the Largest Share

• Stick packaging solutions are predicted to experience profitable growth due to the growing presence of some of the world's biggest food and pharmaceutical firms in the United States. According to data from the US Department of Commerce, there are more than 41,080 food and beverage manufacturing facilities in the United States.
• The growing tourism industry in North America is boosting food and beverage consumption, enhancing the demand for stick packaging. According to the UN World Tourism Organization (UNWTO), an estimated 1.3 billion international tourists were recorded around the world. Additionally, tourist arrivals in the Americas in 2023 reached 90% of pre-pandemic levels, resulting in growth in demand for stick packaging in the food and beverage industry.
• Additionally, North America's exponentially growing pharmaceutical industry is a lucrative opportunity for manufacturers to produce stick-packs that provide a convenient, portable unit-dose solution for prescription and over-the-counter (OTC) medicines. Companies such as Catalent Inc. provide a wide range of stick-pack solutions for powder, granule, gel, and liquid formulation of medicines, thus boosting the market's growth.
• According to the US Department of Agriculture (USDA), the growing consumer-oriented food exports from the United States to Canada are boosting the retail sector in the region. The growing population and rise in middle-class incomes have also created a lucrative opportunity for stick packaging manufacturers.