Market Trends of Spectator Sports Industry
Rising In Global Sports Events
- Football, basketball, and baseball are among the sporting events in the United States attracting the largest number of viewers, with soccer and cricket existing among the sports events attracting the largest number of International Fans.
- Last year, the Fifa World Cup Qatar had an engagement of around 5 billion people with an engagement of 5.95 billion engagement over social media. Leading cricket leagues of IPL (Indian Premier League) are increasing the number of matches, with 74 matches played in the IPL 2022 edition, which is set to be expanded to 94 matches in the coming five years, attracting more spectators and increasing revenue for the league.
- F1 race attendance is observing an increase post-COVID, existing at 3 million fans last year combined with a rising TV audience and watch time on social and digital platforms. The emerging F1 event market of India attracted a total of 5.7 million fans last year, contributing to an expanding F1 fans in the market.
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Digital Media Penetration Raising Sports Spectator
- The average annual value of live sports TV broadcasting globally has observed a continuous increase with more people updating themself with sports events from their place of comfort. OTT broadcasting platforms for sports, such as Amazon Prime Video and DAZN, are competing with traditional TV broadcasting models (Sky, BT, ESPN, and others) for exclusive rights to broadcast and stream live professional sporting events.
- Streaming websites such as Amazon are paying a premium in an attempt to take control of live sports broadcasting events of the National Football League, the Indian Premier League. During last year's NFL session, Amazon broadcast averaged 9.58 million viewers per game towards its aim of creating a standalone app for sports content in its efforts to add a new revenue stream.
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