Market Trends of Spa And Salon Software Industry
Cloud-based Software to Gain Maximum Market Traction
- Significant factors, such as effective client management, employee management, effective promotional and marketing activities, planning and control, resource management, and automation offered by the available software, attract spa and salon companies to adopt the software increasingly.
- The market is witnessing a rise in the adoption of cloud-based software. Factors such as reduced IT costs, increased flexibility, instant data accessibility and recovery, business continuity in case of a crisis, minimizing downtime, and loss of productivity are driving the adoption of cloud solutions.
- Cloud-based software allows a business to set up a virtual office, which offers the flexibility of connecting to the business anywhere at any given time. For instance, Zenoti, the SaaS provider in the beauty, wellness, and fitness space, announced the acquisition of SuperSalon software. The acquisition will power over 15,000 European spas, salons, and med-spas.
- In addition, Booksy, a cloud-based appointment booking tool for Spas and Salons, debuted its new Add-ons feature to its award-winning app in June 2022, providing stylists, barbers, and other beauty professionals with another avenue to increase their companies and income.
- With the gradual shift toward beauty and wellness products, owing to the increasing trend of a healthy lifestyle, the salon and spa businesses are also growing substantially. Hence, the need to efficiently collaborate with the business is increasing. The adoption of cloud solutions expected the business to communicate and share more easily across different locations apart from the traditional methods.
- Factors such as reduced IT costs, increased flexibility, instant data accessibility and recovery, and business continuity in case of a crisis minimizing downtime and loss of productivity are driving the adoption of cloud solutions.
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North-America to Hold the Highest Market Share
- The North American region is expected to hold the highest market share in terms of revenue in the spa and salon software market. It is due to the early adoption of beauty salon services and products by individuals and professionals in salons and spas, owing to the increased demand for healthy and standard lifestyles.
- The changing lifestyles of the urban population and increasing health and skin problems are stimulating the market's growth. Further, increasing disposable income makes people more focused on personal appearance. The advanced techniques and technologies used in spas and salons are some more products expected to boost the market.
- Moreover, the region has a strong foothold of spa and salon software vendors, contributing to the market's growth. Some include Zenoti, MindBody Inc., Shedul, DaySmart Software, and Springer-Miller Systems.
- The spa industry has witnessed steady growth in North America, driven by a stable economy and increasing consumer spending on wellness-related things. The region witnessed multiple partnerships, mergers, and acquisitions across vendors.
- For instance, in April 2022, SalonUltimate, a Texas-based flexible business management software provider for the beauty industry, announced a partnership with Tippy, a salon and spa digital tipping platform. The partnership enables salon owners to provide a fully integrated checkout solution for acquiring and disbursing cashless tips.
- According to the International SPA Association (ISPA), nearly 70% of spas provide the option for customers to book a treatment online, with 83% saying that they use social media to share discounts or promotions with their customer base. Such trends prompt the state of adoption of solutions by spa and salon owners.
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