Market Share of Southeast Asia Gaming Industry
The Southeast Asian gaming market is highly competitive due to the presence of many small and large players. The market appears to be moderately concentrated, with the major players adopting strategies like product innovation, service innovation, mergers, and acquisitions to stay ahead of the competition and increase their reach.
- November 2022 - Nintendo announced the formation of a joint venture company with mobile game developer DeNA on April 3, 2023. DeNA co-created and managed the service infrastructure and Nintendo Account integration for several Nintendo iOS and Android titles, including Super Mario Run, Fire Emblem Heroes, Animal Crossing: Pocket Camp, and Mario Kart Tour. The joint venture company will conduct research and development and create "value-added services" to further strengthen Nintendo's relationship with consumers.
- September 2022 - PlayPark Inc., an online game publisher in collaboration with Asiasoft and Archosaur Games, has launched their newest mobile MMORPG: Dream of A New World, which has been available since September 2023 in Indonesia, Malaysia, Singapore, and the Philippines.
- June 2022 - PlayPark launched 'ELYON,' a steampunk fantasy PC MMORPG that Closed the Beta Test period in SEA. The game features high-octane action and dynamic combat in a vibrant steampunk fantasy world. It is tailored to gamers of all types, with a high degree of freedom in character and skill set customization. Before the launch date, exclusive test events were held in four countries: Thailand, Singapore, the Philippines, and Malaysia.
- May 2022 - Asiasoft Corporation Public Company Limited, a Southeast Asian online game publisher, has partnered with Archosaur Games, a Chinese game developer, to launch 'Noah's Heart,' a Triple-A giant MMORPG mobile game, in the fourth quarter of 2022. This game is available in five languages for six Southeast Asian countries: Thai, English, Chinese, Vietnamese, and Bahasa.
Southeast Asia Gaming Market Leaders
Sony
Asiasoft
IGG Inc.
com2uS Corporation
Nintendo Co. Ltd
*Disclaimer: Major Players sorted in no particular order
