South East Asia Bottled Water Market Size

Southeast Asia Bottled Water Market Analysis

The South East Asia Bottled Water Market size is estimated at USD 24.39 billion in 2024, and is expected to reach USD 32.38 billion by 2029, growing at a CAGR of 5.83% during the forecast period (2024-2029).

• Southeast Asia has abundant water sources. However, tap water has many contaminants and pollutants that impact the health of a wider population. For instance, according to a United Nations International Children's Emergency Fund (UNICEF) report published in February 2022, nearly 70% of the household-sourced drinking water in Indonesia was contaminated with fecal waste, which further facilitated the spread of diarrheal disease. As a result of increased contamination of tap water, the demand for bottled water has been growing consistently for the past several years.
• Countries such as Indonesia, Philippines, Thailand, and Malaysia in the Southeast Asian region are categorized under newly industrialized countries globally, which led to a rapid expansion of the bottled water industry in the region. Observing the difference in the quality of the product, consumers prefer global players over domestic players, resulting in the domestic players not gaining a higher market share.
• Over the long term, changing customer preferences and growing demand for clean and safe drinking water aid the growth of the bottled water market in Southeast Asia. Rising southeast Asian disposable income coupled with an increase in traveling and consumption of food outside of home across the region are a few other macro factors likely to fuel growth in the market over the forecast period.