Market Trends of South America Whey Protein Industry
This section covers the major market trends shaping the South America Whey Protein Market according to our research experts:
Growing Health and Fitness Clubs
Brazil has sustained its second position in the World health club industry, in terms of a number of fitness centers from the past three years. Determined about fitness and health, high adoption rates of gym culture and pursuit of body beauty have been a leading factor for the industry growth in Brazil. In 2015, 3.5% of the Brazilian population was registered in fitness centers, of which a significant share of centers are occupied with women and people above 60 years. With the growing gym culture, the demand for sports nutrition and protein supplements has gone up. This had a huge impact on sports nutrition. Among the sports nutrition, proteins occupy a major share owing to their health benefits in strengthening and muscle building.
Argentina is the Emerging Market
After Brazil, Argentina is observed to be a strong market of the whey protein industry. The dairy, infant formula, and bakery markets have experienced consistent growth in Argentina. However, increased demand for dairy ingredients/ alternatives and recombined milk was witnessed in the country over the past few years. This, aided by the consumer shift toward balanced and healthy diets, resulted in a demand for supplementary/high-quality proteins. Blends of whey hydrolysates and isolates are witnessing increasing popularity among the consumers and are being increasingly used in sports and performance nutrition.