Market Trends of South America Snack Bar Industry
This section covers the major market trends shaping the South America Snack Bar Market according to our research experts:
Brazil Dominates the Market
Brazil snack bar market is driven by increasing demand for healthy indulgence and rise in the new product development of different snack bars. The increase in dual-income households has prompted consumers to divert their spending on convenience and better-for-you foods. Gluten-free and low-sodium claims are fetching increasing popularity in the Brazilian snack bar market. Recently, Kobber, a Brazilian manufacturer of bakery and snack products, launched a line of snack bars, based on tapioca, which is free-from labelling claims. The flavorful innovation is evident in almost all the varieties of snack bars i.e. cereal bars, snack bars, fruit bars, and nut bars.
Energy Bars Emerge as the Most Preferred Snack Bar
The region is experiencing a robust preference for energy bars outstripping two major snacking categories i.e. cookies and confectionery. The diet trends are catching rapid attention among health conscious population, especially women consumers. South American cuisines, such as empanadas and tacos, provide exotic flavour options in snack bars including energy bars. Moreover, the locally grown ingredients, such as quinoa and amaranth, are widely utilized in different varieties of snack bars.
