South America Ice Cream Market Share

The most active players in the South American ice cream market are Kibon, a brand owned by Unilever, Nestlé, Arcor SAIC and Jundiá. The main brands of South American premium ice cream are Diletto, Mil Frutas, and Frutos do Brasil. Presence of many large and small scale vendors make this market highly fragmented, with players who compete for innovation, product development, pricing, and distribution. These players are competing in terms of flavor, ingredients, size, packaging design, and marketing initiatives. The major strategies adopted by the companies operating in the South America ice cream market are new product development, launches, agreements/ partnerships, expansions, and acquisitions.