Market Share of South America Cosmetics Products Industry
South America's cosmetics products market is majorly dominated by key players such as L'Oreal S.A, Shiseido Co. Ltd, Avon Products Inc., the Estée Lauder Companies Inc., and Oriflame Holding AG. The key strategy adopted by the companies is product innovation. By introducing new and innovative products, companies can differentiate themselves from their competitors and attract new customers. Moreover, they can strengthen their consumer base and gain a competitive edge in the market.
Besides product innovation, companies adopt other competitive strategies, such as mergers and acquisitions. By acquiring or merging with other companies, companies can increase their customer base and expand their geographic reach. This can help them access new markets and gain a foothold in regions where they may not have been present before.
South America Cosmetics Products Market Leaders
L'Oréal S.A.
Oriflame Cosmetics Global SA.
Shiseido Company, Limited
The Estée Lauder Companies Inc.
Avon Products, Inc.
*Disclaimer: Major Players sorted in no particular order
