Market Share of South America Cosmeceuticals Industry
The South America cosmeceutical products market enjoys the presence of various global and regional players, including private labels. The market studied was led by L'Oréal SA, followed by Procter & Gamble Co, Estee Lauder, Shiseido Group, Unilever PLC, Avon Products Inc., and Johnson & Johnson. The other prominent players in the market include Beiersdorf AG, Clarins Group, and Revlon Inc. among others. The prominent players have been observed to incorporate a few major strategies to target the consumers in the region, such as branding of the internet through strong digital marketing operations, social media campaigns to gain consumer’s attention, and the establishment of regional hubs in the most developed economies of the region, such as Colombia, Guatemala, and Uruguay.
South America Cosmeceutical Market Leaders
Avon Products Inc.
L'Oréal SA
Procter & Gamble
Shiseido Co. Ltd
Bayer AG
*Disclaimer: Major Players sorted in no particular order
