Market Trends of South America Cashew Industry
This section covers the major market trends shaping the South America Cashew Market according to our research experts:
Increasing Demand from the United States and the European Countries
Brazil is currently focusing on trade events through its Agency for Promotion of Exports and Investments (APEX) for the popularity and growth of its cashew trade. Many small South American countries are focusing on supply-chain development and competitive pricing to boost their export demand. The South American countries like Brazil, Argentina, Chile, and Ecuador possess high potential for trade in the region. Such initiatives are bolstering the trade of country's shelled cashew nuts, while the trade of raw cashew nuts are more or less observed to be the same, as the country is highly dependent on imports of processed cashew nuts rather than in-shell forms.
Growing Cashew Consumption
Being very sensitive to the increase in price, which is directly passed on to consumers, consumption of cashew is affected by the consumers' purchasing power. When cashew prices are too high, consumers switch to other nuts or types of snacks. As there is a strong correlation between cashew demand and prices, the price competitiveness of Brazilian exports will always depend on the cashew sector performance. Most cashew kernels are consumed as roasted and salted in snacks, and as ingredients in chocolate and ice cream products.Consumption is actively promoted by scientific research and frequent reports on the health value of nut consumption. Considerable amounts of cashew apples are also consumed fresh or processed.
