Market Trends of South America Breakfast Cereals Industry
This section covers the major market trends shaping the South America Breakfast Cereals Market according to our research experts:
Rising Demand For Ready-to-Eat Breakfast Cereals
Ready-to-eat breakfast cereals dominate the whole market owing to the convenience solution it offers to the consumers. The market is mostly driven by the consumers having a busy lifestyle as these are the processed grain formulations suitable for consumption without further cooking. Whole grain-based ready-to-eat cereals are leading the market owing to the value-addition in terms of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients in order to boost the sales of breakfast cereals. In addition, the manufacturers are also utilizing traditionally grown cereal grains such as quinoa to create innovation in breakfast cereal products.
Expansion of Retail Channels to Drive The Regional Market
Convenience stores led the sale with a value share of 40%, which is followed by supermarkets/hypermarkets. Online retail sale constitutes a very small share in the market but is growing at a steady rate. Organic, natural and health claim on breakfast cereals offer a potential future for baked products. Furthermore, the expansion of retail distribution channels is another factor for rising sales in rural and tier-II cities. However, increased competition from artisanal, food service offering varieties of fresh breakfast affected the packaged breakfast cereals market sale in the region.
