Market Share of South Africa Home Appliances Industry
The South African home appliance market remains competitive, with local and international players trying to capture the largest share of the market. Several key players dominate the market, including Haier Electronics Group Co. Ltd, HiSense, Miele, Whirlpool Corporation, and LG Electronics. Several players are increasing attempts to emphasize their household appliances' energy efficiency. Players have adopted cross-industry promotions for in-home laundry appliances to increase their share in non-price competition. Marketing and advertising campaigns are other important strategies local players use to align themselves with international trends and influence consumer choices.
South Africa Home Appliances Market Leaders
Haier Electronics Group Co. Ltd
Miele
Whirlpool Corporation
LG Electronics
Samsung Electronics
*Disclaimer: Major Players sorted in no particular order
