South Africa Hair Care Market Size

South Africa Hair Care Market Analysis

The South Africa Hair Care Market size is estimated at USD 496.19 million in 2024, and is expected to reach USD 669.67 million by 2029, growing at a CAGR of 6.18% during the forecast period (2024-2029).

• South African hair care market is growing owing to increasing urbanization, rise in disposable income, and employment in the country. Additionally, the market is experiencing an escalating pull by the availability and affordability of hair care products, such as shampoo, conditioner, oil, spray, etc., leading to the enhanced spending pattern in the hair care market.
• Also, an increasing number of consumers experiencing hair problems like hair fall and dandruff owing to changing lifestyle patterns and increased stress levels among the working-class population is expected to boost the demand for these products in the forecast period. Therefore, the need for products that help prevent damage, curl control, and frizz control is increasing in the country.
• Moreover, aggressive advertisements and promotions are attracting consumer attention. Various brands operating in the market focus on promoting their products by partnering with celebrities and influencers on social media platforms.
• For instance, in July 2022, Boity Thulo, a famous South African television celebrity, launched the hair care brand Be You in collaboration with the South African brand Front Row Hair. Furthermore, consumers in the country are inclined toward more variety in their hair care products, ranging from braids to weaves to chemical treatments to other drastic style changes, contributing significantly to the market growth.