Market Size of South Africa Alfalfa Hay Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Market Size (2024) | USD 336.86 Million |
Market Size (2029) | USD 443.52 Million |
CAGR (2024 - 2029) | 5.60 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
South Africa Alfalfa Hay Market Analysis
The South Africa Alfalfa Hay Market size is estimated at USD 336.86 million in 2024, and is expected to reach USD 443.52 million by 2029, growing at a CAGR of 5.60% during the forecast period (2024-2029).
- Alfalfa hay is obtained from the alfalfa plant, which is commonly known as lucerne. Alfalfa hay has become critical to both dairy animal feed and poultry feed in recent years due to its crude protein content. Dependence on alfalfa hay for animal feed may continue to drive the South African alfalfa hay market over the forecast period. Further, the relatively dry and warm climate, good water quality through irrigation, and fertile soils in the Northern Cape are ideal for producing high-quality lucerne hay.
- Significant growth in the market can be witnessed in South Africa, mainly because of the changing production practices in the dairy industry. An increasing number of cows are being raised by modern dairy farmers, who prefer using imported hay and commercial feeds. The government is focusing on boosting domestic alfalfa hay production to meet this high demand from dairy farmers. According to various research studies, feeding alfalfa hay enhances the growth of animals and improves their milk productivity. Hence it is commonly included in the diets of lactating dairy cows as it is a rich source of protein and energy. It ferments quickly, has a wide mineral profile, and provides the fiber required for rumen health and butterfat synthesis in milk.
- South Africa has witnessed a shrinkage of grazing fields for animals. This is driving demand for forage crops (including alfalfa) to feed the livestock and meet all the nutrition requirements of the animals. The increased demand for forage crops positively impacts the area harvested for alfalfa in this region. The country appeared as a market leader as demand increased due to the worst drought in Africa. South Africa's alfalfa is exported globally because of its quality and grading. Over the long term, the increasing demand for quality feed will drive the market's growth.