Market Trends of sour milk drinks Industry
The growing consumption of sour milk drinks is primarily driven by the associated health benefits, including their richness in vitamins, promotion of gut health, and alleviation of digestive issues.
- Kefir, laban, and buttermilk are considered sour milk drinks. Health benefits associated with these drinks promote the growing consumption of sour milk drinks worldwide. For example, these drinks are rich in water-soluble vitamins such as folate, riboflavin, and vitamin B12. They have good bacteria, which promote gut health. Consumption of these drinks also reduces the risk of diarrhea, constipation, and other digestive issues. The per capita consumption of sour milk drinks at the global level is expected to grow by 1.35% from 2023 to 2024.
- Kefir is more popular in the North American and European regions due to the increasing awareness regarding its health benefits as it carries various medicinal properties. The growing interest in prebiotics and gut health is further fueling the growth of the kefir market.
- Middle Eastern countries mainly consume laban, which is an essential part of the Arab diet. It is majorly produced in Lebanon and some Arab countries. With the growing consumption of laban, companies are differentiating their offerings in terms of flavor, ingredient, health benefit claims, and packaging format and size. Buttermilk is highly consumed in India and Middle Eastern countries like the United Arab Emirates and Saudi Arabia. It is also gaining popularity in American and European countries due to the growing ex-pat population, especially Indians. Approximately 370,000 Indian nationals were residing in the United Kingdom in 2021, compared to 346,000 in 2017.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Milk production has been increasing globally due to factors such as improved weather conditions, rising volume of milk per cow, and changing consumer dietary habits.
