Small Kitchen Appliances Industry Overview
The small kitchen appliances market is fragmented and highly competitive due to many small and large players. Companies are trying to innovate new multi-functional appliances to remain competitive and attract customers in the market. Stakeholders are implementing an omnichannel marketing strategy to reach many customers worldwide. Diversification in terms of products and places will likely be able to help companies maintain their businesses in the future. Many start-ups are also innovating different products, such as the Air Fryer and the Power Smokeless Grill by GoWISE, which can further increase the competition for existing brands.
Small Kitchen Appliances Market Leaders
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BSH Hausgeräte GmbH
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Whirlpool Corporation
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Haier lnc.
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Panasonic
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AB Electrolux
- *Disclaimer: Major Players sorted in no particular order
