Market Trends of Saudi Arabia Protein Bar Industry
This section covers the major market trends shaping the Saudi Arabia Protein Bar Market according to our research experts:
Demand for Convenient and Healthy On-the-Go Snacking
The demand for convenience foods has been growing at a faster pace due to changes in social and economical patterns, as well as the increased expenditure of food and beverage, awareness about healthy foods, changes in meal patterns and existing food habits, and the desire to taste new products. There was an increase in the demand for snacks, including protein bars in the Gulf Cooperation Council (GCC) region over the past years due to the increased industrialization, busy lifestyles, and the increasing female working population. In addition, the increased health awareness among the young population due to the increasing lifestyle diseases, and the benefits of healthy snacking have been triggering the protein bar demand. Because high protein foods give a feeling of satiety, they are a good method to control appetite, avoid overeating, and gain weight, which has been leading to growing popularity of protein bars.
Regular Bar Holds the Major Share
Health-conscious customers are turning to specialty diets such as plant-based and keto, but they do not want to deal with the hassles of frequently cooking to achieve their fitness goals due to their busy lifestyles. Protein bars have become the perfect delivery system for these consumers due to their 'ready-to-eat,' 'on-the-go' nature. Moreover, marketing campaigns for protein bars as a substitute for meal replacement by the fitness clubs have skyrocketed the sales of these products. With an increasing number of health clubs and surging awareness about protein bars, the market is expected to witness a rise in demand during the forecast period.
