Market Trends of Saudi Arabia Health And Fitness Club Industry
Membership-Based Fitness And Health Clubs Are The Most Popular
In the form of membership fees, health and fitness clubs offer various discounted plans and additional benefits to customers opting for these services. Many clubs are introducing health insurance and premium memberships, monthly and quarterly memberships, and a flexible, low-cost membership cancellation policy to encourage consumers to opt for fitness club membership. Also, monthly memberships with low cancellation fees have attracted more customers to gyms and fitness studios in recent years. Additionally, market players are trying to increase their market penetration through flexible gym membership, attracting the attention of a larger group of customers in the country. For instance, in 2022, Pure Gym opened its new site in Riyadh with flexible membership plans that could be paid monthly and canceled anytime. The new gym was in the Al Munsiyah district of the Saudi capital, Riyadh. The site included two gyms – Pure Gym Munsiyah Man and Pure Gym Munsiyah Woman.
Health And Fitness Clubs Are More Popular Among Men
Men in Saudi Arabia usually visit health and fitness clubs for stress management, mental well-being, and physical fitness. Health and fitness clubs also provide opportunities for individuals to socialize. Men may join group classes and sports leagues or enjoy the camaraderie of working out alongside others. Furthermore, fitness clubs offer an environment for individuals to engage in exercises that aid rehabilitation or prevent injuries. Additionally, players have been opening affordable gyms and other health clubs to make them accessible to mass customers, especially men. For example, Leejam Sports Co. opened a new low-cost Xpress fitness center for men in Al Khobar on Feb 13, 2023. The 1,422 square meter center started operating 24 hours with a low-cost model. The digitally-enabled center offered highly flexible subscriptions beginning in one month at reasonable prices.
