Market Size of Saudi Arabia E-Commerce Cosmetics and Fragrances Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 9.72 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Saudi Arabia Cosmetics Ecommerce & Fragrance Market Analysis
The Saudi Arabian E-commerce Cosmetics and Fragrances Market is projected to register a CAGR of 9.72% during the forecast period.
Saudi Arabia has one of the prominent markets for cosmetics and fragrance products in the Middle East. Consumers in the country tend to spend substantially on their personal appearance, thereby supplementing the growth of the cosmetic and fragrances market in the country. The country has witnessed significant growth in online sales of cosmetics and fragrances, especially among women and millennials, due to more financial empowerment and employment opportunities for women. Furthermore, with the rising number of active social media users, such as Facebook, Twitter, and Instagram, there has been an increased awareness of cosmetics and fragrance products among consumers in the country. The high percentage of the Muslim population in the country has resulted in a rise in demand for halal cosmetics and fragrances. Such factors have provided the opportunity for global brands and online retailers to expand their offerings to capture the demand.
In June 2019, a new app that allows potential customers to participate in virtual makeup sessions without physically visiting stores was released by a Saudi online beauty shopping platform. Virtual Try-On, which is billed as an "Augmented Reality" function that will be accessible on the platform's Android and iPhone app, was released by the Saudi e-commerce site Golden Scent. The e-commerce cosmetics and fragrances market is anticipated to grow along with the increase in the usage of the Internet, which leads to awareness and accessibility of various beauty products and fragrances.
