Market Trends of Saudi Arabia Bottled Water Industry
This section covers the major market trends shaping the Saudi Arabia Bottled Water Market according to our research experts:
Growth in Tourism Drives the Sales of Bottled Water
Tourism is an important component of Saudi Arabia's economic growth, where both religious and non-religious activities have significant potential for expansion. With the rising influx of both local and foreign tourists in tourist centers, it is expected to increase the consumption of treated water, i.e., bottled water, in the country. Due to the increasing tourism in the country, the foodservice channels, such as hotels and restaurants, are increasing in Saudi Arabia. Therefore, to offer quality service to their tourist, they are also contributing to the high share of sales in bottled water, primarily from the still-bottled water segment. According to the Ministry of Tourism Saudi Arabia data from 2021, 1,532,000 tourists stayed in hotels in Saudi Arabia. Owing to significant growth in the tourism industry, companies manufacturing bottled water in Saudi Arabia are developing and marketing various sizes of bottled water, which can be conveniently carried by users.
Health Consciousness Among Consumers
People in Saudi Arabia have become very health-conscious due to the prevalence of diseases like the pandemic in recent years. The major issues in Saudi Arabia include desensitization and water pollution. Saudi Arabia is a desert country that extends on the Red Sea and the Persian Gulf. Because of the deserted surroundings, water pollution happens in the region. The water provided to the country comes from the sea and groundwater but sea water is salinated so it is not drinkable and groundwater is also not drinkable in the region which is why the water bottle market is growing in the region. The tap water in the country is desalinated but it imparts a smell and unpleasant taste. The growing concern about water scarcity and contamination of tap water can also be drivers for the market. Bottled water these days contains plenty of minerals and other nutritional components. Demand for sparkling water is also increasing among people as they are replacing carbonated beverages by providing various flavors in them. Because of all these reasons consumers prefer to drink bottled water over tap water or water from other sources in Saudi Arabia.
