Market Size of saudi arabia poultry meat Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 5.05 Billion |
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Market Size (2029) | USD 5.53 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 1.82 % |
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Fastest Growing by Distribution Channel | Off-Trade |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Saudi Arabia Poultry Meat Market Analysis
The Saudi Arabia Poultry Meat Market size is estimated at 5.05 billion USD in 2024, and is expected to reach 5.53 billion USD by 2029, growing at a CAGR of 1.82% during the forecast period (2024-2029).
5.05 Billion
Market Size in 2024 (USD)
5.53 Billion
Market Size in 2029 (USD)
4.72 %
CAGR (2017-2023)
1.82 %
CAGR (2024-2029)
Largest Market by Distribution Channel
53.12 %
value share, Off-Trade, 2023
The demand for poultry meat through off-trade channels is high, primarily due to product variety and improved infrastructure facilities and logistics.
Largest Market by Form
53.25 %
value share, Fresh / Chilled, 2023
Fresh meat products are considered to be of higher quality. The relaxation of lockdown restrictions allowed customers to purchase freshly cut meat through offline channels.
Fastest-growing Market by Distribution Channel
2.12 %
Projected CAGR, Off-Trade, 2024-2029
Sales through online channels, supermarkets, and hypermarkets are driving the segment's growth, along with innovations in poultry meat delivery and self-checkouts.
Fastest-growing Market by Form
2.19 %
Projected CAGR, Canned, 2024-2029
The consumption value of canned poultry is led by the on-trade distribution channel in the country due to its extended shelf life and better distribution bandwidth.
Leading Market Player
5.11 %
market share, Tanmiah Food Company, 2022
A large production base in the region along with a wide range of poultry products made available across the country makes Tanmiah the major company in the country.
The increasing inflation rates and foodservice consumption are fueling sales
- From 2019 to 2022, the market's overall growth rate was around 4.7% in value, and the off-trade channel recorded around 2.9% growth in value from 2021 to 2022. The off-trade channel sales were 5.9% higher than the on-trade channel in 2022. The demand for chicken parts has increased over the past several years due to increased tourism and the student population, which mainly looks for affordable food options. Processed poultry meat sales are highest as these people live on a budget and have hectic lifestyles, which is boosting the sales.
- However, in 2022, the on-trade channel's sales observed a significant growth of 12.89% from 2020 to 2022 due to supply chain disruptions. With a 3.4% rise in inflation, a 2% rise in the price index, and a rise in VAT (value-added tax) from 5% to 15% compared to the previous year, poultry prices increased and availability decreased. Restaurants are opening at a slow pace, and people are more concerned about health, so they prefer to cook at home.
- In Saudi Arabia, the online channel for poultry meat is projected to be the fastest-growing off-trade distribution channel, registering a CAGR value of 8.94% during the forecast period. The increasing adoption of technology by multiple stakeholders like customers, supermarkets, convenience channels, and B2C has resulted in consumers shifting toward online channels. With the increased penetration, more than 53% of consumers purchase frozen poultry at least once a month. During festival seasons like Ramadan, 76% of consumers are likely to buy frozen poultry more frequently. The increase in production and cheaper frozen poultry meat costs compared to other channels are driving the market's sales. The internet penetration rate for Saudi Arabia reached over 97.9% in 2022.
Understand The Key Trends Shaping This Market
