Market Trends of Sauces, Condiments, and Dressings Industry
This section covers the major market trends shaping the Sauces Condiments & Dressings Market according to our research experts:
Rising Popularity of International Cuisines Among the Young Adult Customers
Consumption of food has been fundamentally altered due to the social media landscape. The exploration of food outside of the conventional gamut is leading to the growth in the demand for foreign cuisine and exotic ingredients, where people are ready to play around with foreign recipes at home as well. The rise of the internet and ease of accessing social media affect food choices and promote the demand for international cuisines among the youth. According to the Ministry of Finance of Japan, in 2020, the export volume of sauce mixtures from Japan amounted to around 66.4 million kilograms. Mixed sauces are a major commodity within the Japanese condiment and seasoning export market.
The increasing number of migrants in the Americas, Europe, and the Middle East and Africa for various purposes, including work and education, has been transforming the food landscape of these regions. Therefore, the popularity of Chinese, Japanese, Thai, Indian, and other ethnic food variants is increasing in the market. The rise in the inclination toward international cuisines has also been witnessed as a trend among millennials, leading to the exploration of a new variety of cuisines. For instance, in April 2022, Japanese manufacturer Kikkoman launched its fresh 100% vegetarian oyster-flavored sauce in India. It is manufactured with natural ingredients and Kikkoman soy sauce as the base ingredient.
There has been an increase in outside-the-home consumption of food. Due to this, consumers are trying out new international cuisines, driving the market for sauces. Digital technology and the growth of online food delivery platforms, particularly new players such as Deliveroo and Uber Eats, have increased the importance of the out-of-home environment.
Europe Emerges as the Dominant Region
The European countries are entirely different markets with diversified tastes and preferences. An increasing number of people are opting for healthy living, new flavor profiles, and packaging convenience in the United Kingdom. Sauces, condiments, and dressings collectively include herbs, spices, tomato paste, soy sauces, pasta sauces, purees, cooking sauces, ketchup, mayonnaise, mustard, salad dressings, dips, and others. The market demand is moderately growing due to the steady influx of international cuisines driven by the tourism and hospitality industry. It is looking to cater to these consumer trends and needs with products designed for home cooking. The most significant increase in food consumption has been witnessed at home compared to restaurants or cafés in European countries, such as Spain. For instance, in 2021, Lácteos COVAP launched a new bechamel sauce prepared at home and gluten-free with no artificial coloring or preservatives.
Centre for the Promotion of Imports, Russia, annually exports seasonings like pepper, accounting for more than 50% of exports in 2021; coriander accounted for 19%, and cinnamon accounted for 11.1%. The rest of the export includes 18 kinds of spices, each accounting for at least 2%. Also, in 2022, Vietnam shipped 1.6 thousand metric tons of spices to Russia, which increased by 87.5%, valued at USD 4 million, accounting for more than 60%. Most of the exports were pepper.
