Market Trends of Salts and Flavored Salts Industry
Increasing Demand for Organic and Flavored Salt is Driving the Market Growth
- Consumers are becoming more adventurous in their cooking and are experimenting with new flavor combinations beyond traditional pairings. As a result, flavored salts are gaining popularity as they provide a more impactful flavor than traditional seasoning blends. Due to rising Westernization trends, the demand for foreign cuisines, such as Italian and French food, among consumers in emerging economies has also led to an increased usage of flavored salts.
- In addition, the growing demand for hot and spicy fast food among young consumers has allowed food service restaurants to incorporate flavored salts, such as jalapeno salts, in regional processed meals. This has led to increased import and export of salt between countries to cater to the growing demand for flavored salts.
- Moreover, the market for organic food ingredients, including salts and flavored salts, is growing due to the rising demand for clean labels, vegetarian and vegan lifestyles, and allergen avoidance. The trend of organically harvested food ingredients is also boosting the demand for gourmet salts, which are naturally garnered sea salts containing low sodium levels. Consumers worldwide are shifting their food patterns toward the consumption of healthy alternatives, making the demand for gourmet salts relatively high.
- Overall, the increasing awareness of consumers, frequent innovation in ingredients and flavors, and rapid globalization are driving the growing demand for flavored salts and gourmet salts in the market.
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Asia-Pacific Being the Largest As Well As the Fastest Growing Region
- The increasing demand for high-quality premium salt imports in the region has gradually opened up opportunities for foreign suppliers, especially in China. However, the excess intake of iodine by the Japanese due to their iodine-rich diet and regular consumption of seaweed has contributed to a high prevalence of thyroid cancer among the population, leading to a growing demand for lower iodized salt consumption in the country.
- Despite their love and appreciation for food, Japanese consumers do not use a significant amount of spices or seasonings in their food, making natural sea salts from Japanese seawater a preferred choice. Oishi so Japan is one such company that supplies cooking sea salts to the food and beverage industries in the country.
- In India, the consumption of table salt among different economic populations is driving the Indian salt market. Several local and giant players in the country offer iodized salt at an affordable price. However, Indians consume approximately 10.98 grams of salt per day, exceeding the World Health Organization's (WHO) recommended limit. The excessive sodium intake has resulted in hypothyroidism and hyperthyroidism among the population, leading to a growing demand for low sodium salts with sodium reduction ingredient formulations in the market, such as sodium lite salt by Tata.
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