Market Trends of Salt Substitutes Industry
This section covers the major market trends shaping the Salt Substitutes Market according to our research experts:
Growing Demand for Savory Snacks
The demand for savory snacks is increasing due to their easy availability and taste. However, various snack base products are unappetizing without added seasonings. Salt is the original and most common seasoning. Snack manufacturers are looking for product line extensions, and the development of flavored products is increasing. Salt substitutes are compounded to add taste to improve the consumer appeal of the finished product. Increased health awareness has led to reduced use of salt, leading to the use of salt substitutes. Several ingredient manufacturers are offering sodium replacements and their potential application in snacks. For instance, Cargill's FlakeSelect is its patent-pending technology, where sodium chloride and potassium chloride are combined using a roller application and smashed together.
Asia-Pacific Witnessed a Significant Market Growth
Asia-Pacific witnessed a staggering rise in lifestyle diseases. Replacing salt with substitutes, such as potassium chloride, amino acids, and hydrolyzed vegetable protein, can significantly reduce the adverse effects of the overconsumption of sodium. The WHO, FAO, and numerous other organizations have advocated for reducing or substituting sodium in food. As per the recommendations issued by the WHO, the overall dietary salt intake of the population needs to be reduced by 30% by 2025. For instance, As part of the '25 by 25' initiative to control non-communicable diseases, India has committed to reducing salt consumption by 30% in the mean population by 2025. Furthermore, few educational interventions have been conducted to promote lower salt diets in the country. Due to this, many countries in the Asia-Pacific region have begun implementing their salt reduction programs recently.
In addition, food manufacturers are also reformulating their recipes to reduce salt content due to changing consumer expectations and new regulations. The reduction of salt claims across most food segments in this region has risen over the past few years. Therefore, reformulating products for salt reduction provides an opportunity for innovation and marketing to new consumers, such as the elderly and younger people. Hence, rapid penetration of the salt substitute in the food and beverage retail sector, especially in emerging economies fuelled by favorable government initiatives, is drawing the attention of leading market players. This factor is expected to boost the growth of the salt substitute market during the forecast period in the region.
