Market Size of Salt Substitutes Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.71 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Salt Substitute Market Analysis
The Salt Substitutes Market is projected to register a CAGR of 6.71% over the upcoming five years.
Increasing processed food consumption has increased the demand for salt substitutes in savory snacks. Manufacturers are using salt substitutes instead of salt and marketing these ingredients for better market positioning. Increasing work pressure has also led to serious health concerns, driving the market for salt substitutes. Most manufacturers are adopting yeast extract and hydrolyzed vegetable protein in various processed food items.
As the body needs sodium to function properly, it is important to avoid excessive amounts, as consumption of excess sodium is associated with high blood pressure. According to the US Food and Drug Administration (FDA), the average American consumes roughly 3,400 milligram (mg) of sodium daily, nearly 50% higher than the recommended minimum of 2,300 mg. High salt consumption leads the body to retain fluid, making it more difficult for the heart to pump blood throughout the body, resulting in high blood pressure, which can lead to heart disease, strokes, and even kidney damage.
As a result, there has been a significant increase in the demand for salt substitutes to prevent health risks. According to the American Heart Association, lowering Americans' intake to the recommended level might avoid 4,50,000 cases of cardiovascular disease and save USD 40 billion in healthcare costs over the next 20 years. In turn, salt substitute market growth in the forecast period is expected to be driven by the health benefits of salt substitutes and increased awareness among target consumers.
