Market Trends of Russia Online Accommodation Industry
Increase in the Tourism in Russia is Driving the Market
In 2022, more than eight million foreign visitors came to Russia, accounting for about one-third of the pre-pandemic number. Before the pandemic, the travel and tourism sector's percentage of the GDP was estimated to be 5%. It was predicted to be close to four per cent in 2023. The majority of Russian tourist organisations projected a rise in demand for domestic travel from July to September 2023 as compared to the same period the previous year. In order to find hotels and flats, users are now using Russian booking sites. The share of Russians using the Internet for ordering services related to travel booking reached 15.6 per cent in the previous year. The use of the Internet for travel booking has generally increased by 20 per cent.
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Rise in the Mobile Hotel Booking is Driving the Market
In Russia, mobile booking is becoming increasingly popular, with travelers utilizing smartphones and mobile applications for on-demand booking and travel management. Russian travelers have distinct payment habits, with many preferring to pay in cash, even when booking online. Online travel platforms cater to these preferences by providing a variety of payment methods, such as cash payments at designated locations.
In the last decade, there has been a significant increase in mobile hotel reservations. When travelling to work or in an emergency, for example, people may use their smartphones to make hotel reservations. Customers can also get assistance from a number of applications for hotel booking experiences when planning a last-minute trip.
